We are proud to present our first digital TV campaign, a unique solution on the market.
Médiaperformances deployed this solution as part of an omnichannel campaign combining digital TV and in-store channels to boost sales of Cœur de Lion Coulommiers cheese (Compagnie des Fromages & RichesMonts – Groupe SAVENCIA), as measured by MarketingScan.
Our innovative campaign generated 7% more sales on value and volume purchases of the Cœur de Lion Coulommiers range and increased the shopping basket by +20% by accelerating purchase frequency.
See this video for the business case
