For more responsible consumption
Our mission is to use our media to encourage more responsible consumption that is accessible to everyone, and to put this into practice, we have developed engaging, award-winning labels.
1% for Labels
In France, 66% of families say they pay attention to labels, but over 30% cannot name even one.
We leverage our media presence to raise public awareness and understanding of these labels.
These labels are showcased in an explanation on our DOOH solution, which several studies have proven effective.
For Good
86% of French people want to adopt a more responsible approach to consumption. To meet this demand, Médiaperformances has launched the For Good programme. Clients who meet the commitment criteria can receive extra exposure on top of their advertising campaign. This programme aims to support sustainable consumption by highlighting virtuous brands and showcasing their commitments.
