Results
Effectiveness of the campaign on sales volumes for DIM underwear
+25%
Additional units over the entire promoted range
+9%
Halo effect on the DIM brand
€2.53
incremental in-store + mobile ROI
1
Digital
WHEN SHOPPING
Activate shoppers via the presence and media coverage of your discounts on our proprietary apps for three months.
Fidmecourses offers discounts to the application’s 500,000 regular users on the Dim range with proof of purchase. Users can be reimbursed directly via the application.
2
In-Store
This multi-brand campaign generated immediate and massive purchases thanks to on-shelf visibility and the price reduction, reaching over 21 million contacts.
To go further
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