format carré barilla

Barilla

Recruit in a new category and increase sales

Results

Effectiveness of the campaign on sales of the new Al Bronzo premium range

+48%

in additional units sold during the campaign for the promoted range (Circana)

77%

Taux de visibilité display Vs 15% benchmark (MOAT)

+33 points

of positive consideration (Happydemics)

+32 points

purchase intention (Happydemics)

1
Digital

Digital campaign for audience extension

A four-week digital campaign reaching over 3 million shoppers via DATA CRF & FIDME.
Relevant targeting: buyers of Barilla and competing brands

am + KK
2
In-Store

Actmedia, a powerful yet tactical solution for staying top of mind throughout the shopping journey and being seen by everyone who visits the point of sale.

In addition, shoppers will be able to easily find AL Bronzo products with a banner, which will also make it easier for them to find the product they are looking for and thus put it in their shopping basket.

A multi-brand campaign in 683 stores generated over 273 million contacts and boosted sales of the AL BRONZO range

To go further

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