Results
Campaign effectiveness on Fuze Tea sales
+13%
additional turnover for those reached
(Wave 1: Buy 2 get 1 free)
+21%
additional turnover for those reached
(Wave 2: 2nd at half off)
+21%
additional turnover for those reached
(Wave 3: immediate 30% discount)
+19%
additional turnover for those reached
(Wave 4: 30% on the loyalty card)
1
Hyper-specific targeting
100% useful contact targeting based on Auchan transactional data: Buyers of competing brands / Buyers of soft drinks, fruit juices / Buyers of affinity categories
2
Unprecedented synchronisation of digital and offline promotional campaigns
Display campaigns timed to coincide with the company’s leaflet distribution weeks to promote the Fuze Tea range throughout the summer
3
(Super)efficient broadcasting of drive-to-store to the nearest AUCHAN stores
Over 500,000 unique shoppers reached among Auchan loyalty card holders
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