Results
Effectiveness of the Campaign on Sales of SIGNAL's Innovation
+30 points
increase in stockage compared with the range in push flow alone
1
Three Calls to Purchase
This solution makes three calls to purchase SIGNAL’s innovation.
First of all, the reference is pre-selected in the Intermarché store ordering system.
Secondly, SIGNAL’s innovation is recognised as a priority by the purchasing centre.
Finally, points of sale are informed by an icon in their ordering tools that this innovation will be accompanied by signage in the aisles.
2
Making Innovation Visible in the Aisle
Thanks to ND Booster, 977 stores were covered, having placed an order for a product from the range, and benefited from enhanced visibility thanks to on-shelf signage.
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