Médiaperformances and VusionGroup announce a strategic partnership!

Médiaperformances and VusionGroup Announce a Strategic Partnership to Revolutionise In-Store Retail Media

Paris, 18 September 2024 – Médiaperformances, a major player in omnichannel retail media in France and a leader in shopper activation media, and VusionGroup (Euronext: VU, FR0010282822), a world leader in digitalisation solutions for physical retail, have announced the signing of a strategic partnership for the creation of a SaaS platform to operationalise and manage in-store retail media campaigns via IoT.

This partnership combines Médiaperformances’ unrivalled expertise in omnichannel retail media with VusionGroup’s technological innovations in electronic labels, IoT and digital solutions for physical retail.
Together, the two companies will launch a retail media IoT cloud computing platform, offering a cutting-edge solution that addresses the growing need for efficiency and sustainability in the retail sector, including reinventing the in-store retail media operating model.

An Innovative Alliance for a Renewed In-Store Experience

This unprecedented partnership promises to bring a new experience to in-store customers, with advertising campaigns tailored to each store and sales area.
Thanks to its in-depth knowledge of the sector and the power of its network, Médiaperformances will bring its expertise in in-store and digital retail media, while VusionGroup will draw on its technological know-how to create an innovative, agile and high-performance SaaS platform.

Towards a More Eco-Friendly, Agile Approach

The new platform will allow retailers to offer enriched customer experiences while reducing their impact on the environment.
By automating and optimising in-store retail media operations, this solution will help reduce waste and improve energy efficiency by using e-paper screens.
The platform’s flexibility means it can be managed on a self-service or managed basis, depending on the specific needs of each area.

Strategic Expansion in France and Abroad

Building on their leading positions, Médiaperformances and VusionGroup are aiming to rapidly penetrate the food and specialised retail markets in France.
The two companies also have international ambitions, since the partnership will help them to offer an innovative and sustainable solution to retailers all over the world.

“This strategic partnership with VusionGroup marks a decisive step forward for our company and for the retail media sector as a whole. Together, we will not only transform the in-store customer experience, but also promote more sustainable and responsible practices. This collaboration will allow us to push back the boundaries of innovation, offer cutting-edge solutions and play a pioneering role in the transformation of retail media”,
says Claire Koralewski, Managing Director of Médiaperformances.

”
We’re delighted to be working with Médiaperformances to offer an innovative solution that will transform retail.
Our expertise, combined with the omnichannel vision we share with Médiaperformances, will create significant added value for retailers, brands and consumers”,
adds Jérôme Hamrit, member of VusionGroup’s Executive Committee in charge of shopper & retail media solutions.