Médiaperformances and Weborama Set the Standard for Successful Dual Digital/In-Store Exposure

Paris, 2 July 2024 – Médiaperformances, a major player in omnichannel retail media in France and a leader in shopper activation media, creates in-store and digital journeys for its agency and advertiser clients.
Like its partner brands, the network strives to measure the success of each campaign and has partnered with Weborama to set a standard in boosting the effectiveness of its campaigns combining digital and in-store channels.

Médiaperformances and Weborama have leveraged their two areas of expertise to create a continuum methodology to measure the sales impact.
The dual display/store exposure generates an average 34% increase in incremental turnover and an average ROI of €1.90.