Read the white paper on audience extension measurement that we co-wrote for Alliance Digitale

The Médiaperformances team took part in the Retail Media Measurement Breakfast organised by Alliance Digitale.

We are proud to announce that the Audience Extension Task Force, of which Médiaperformances is co-leader, has drawn up a white paper in collaboration with the main players in the market.

This white paper comes with 10 golden rules designed to standardise and clarify audience extension measurement for all advertisers.

You can see these rules via the following link: https://bit.ly/3QdOIYU

Many thanks to Alliance Digitale for making this collaborative work possible.
Opportunities to create a common frame of reference with all market players are rare, and we are delighted to have contributed to this initiative.

Our measurement teams stand ready to help you make the most of these new resources and support you in implementing effective, high-performance advertising campaigns.