Médiaperformances joins French Tech Grand Paris and Retail Tech: a new step in our technological commitment

Médiaperformances joins French Tech Grand Paris and Retail Tech: a new step in our technological commitment

At Médiaperformances, innovation is more than just a buzzword: it’s a driving force, a lever for transformation, and a promise of performance for brands and retailers.
In this spirit, we are proud to officially announce our membership in the French Tech Grand Paris and Retail Tech ecosystems.

Joining these two major networks is a strong affirmation of our identity as a committed AdTech player and our ambition to contribute to the innovation of tomorrow’s commerce: transforming the shopper experience through technology, data, and collective intelligence.

Retail Tech: unite, innovate, accelerate
Launched in 2022, Retail Tech is now the leading French community fully dedicated to innovation in commerce.
It already brings together over 190 retail companies, hosts inspiring events each month, and is supported by a high-level Retailer’s Board featuring decision-makers from Carrefour, Kiabi, Zalando, Maisons du Monde, Veepee, and many others.
Its mission is built on three core pillars:

• Bringing the ecosystem together around a shared culture of authenticity and expertise,
• Promoting innovation by pooling initiatives and fostering synergies,
• Accelerating business by co-creating high-performing solutions.

French Tech: a label of excellence and a springboard to international growth
On a global scale, French Tech stands as a powerful symbol of boldness, modernity, and influence.
This movement unites over 110 communities across 52 countries, facilitating collaboration between startups, investors, institutions, and large enterprises.
Becoming part of this ecosystem means:

• Joining a global network of French innovation,
• Gaining access to acceleration opportunities (support, funding, growth),
• Showcasing our expertise on the international stage.

Our innovation DNA naturally leads us to embed ourselves in the most dynamic Tech ecosystems.
This ambition is reflected in tangible actions such as:

• The integration of our Shopper Factory trading desk,
•  The growing digitalization of our offers,
• The internalization of targeting capabilities,
• Our partnership with VusionGroup,
• And our ongoing approach of anticipation, transformation, and international expansion.

2025 will mark our 40th anniversary — a pivotal year at the crossroads of experience, agility, and technological boldness.
Joining Retail Tech and French Tech also means becoming part of a collective of visionary players who showcase an innovative, connected France focused on the future of commerce.

What’s next?
👉 Keep innovating, expanding, and inspiring.
For brands. For retailers. And above all, for shoppers.