Elle&Vire
Support the launch of a new product range with a strong in-store media plan
Results
Campaign effectiveness on sales of the new Elle & Vire Whipped Butter range
+56%
of additional CUs on the animated range (Circana)
+7%
of additional CUs on total Elle & Vire butter and cream sales
2,35€
of ROI (Circana)
+3,2pts
of recruitment to the promoted range (In The Memory)
Actmedia, a powerful and tactical solution designed to maintain top-of-mind awareness throughout the shopping journey and reach all visitors to the store. At the store entrance, shoppers encounter advertising on gate posters as well as on our DOOH screens.
In the aisles, shoppers can easily locate Elle & Vire products thanks to a hanging banner, which also facilitates product recognition and encourages add-to-cart behavior.
A multi-retailer campaign that successfully helped boost sales of the range.
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