Results
Campaign effectiveness on sales of the Garnier Ambre Solaire range
+32%
of additional units sold for the promoted range
+1,6 pts market share gain
+13%
of Halo effect on units sold for the Garnier brand within the Sun Protection category
+3,4 pts market share gain
1,29€
of incremental ROI on the promoted range
(Source : Circana)
2,22€
of incremental ROI on the Garnier range
(Source : Circana)
1
In digital
A digital display advertising campaign with nearly 2 million impressions served, distributed using Carrefour data :
- Loyalty : targeting buyers of the Garnier Ambre Solaire brand.
- Acquisition : targeting buyers of competing brands.
2
In store
Create an in-store event at the entrance for 2 weeks with a high-quality setup and 100% share of voice, achieving a 92,14% visibility rate.
The campaign was rolled out across all GSA stores carrying the Garnier Ambre Solaire range.
To go further
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