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Brita – Maxtra Pro

Support Brita sales through personalized targeting

Results

Sales performance of the Brita Maxtra Pro range

4 €

of incremental ROI

+50%

of additional revenue on the promoted Brita Maxtra Pro range

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1
In digital

At the time of shopping preparation

Promotion of the Brita offer on the Carrefour Drive and app, reaching over 11.3 million unique monthly visitors, as well as on our digital loyalty card apps.

2
In store

An 8-week campaign that drove immediate purchases through personalized coupons across the entire Carrefour ecosystem at checkout.

To go further

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