Data-Driven Retail Media
Since it was founded in 1985, Médiaperformances has had a deeply data-centric DNA.
We have set up our own data and research department, as well as the only multi-brand trading desk on the market, to make the most of our data and turn it into a performance driver.
At the Heart of Our Data & Research Department
Médiaperformances’ Data & Research Department harnesses the power of data to optimise and track the performance of advertisers’ retail media campaigns.
Here’s how our team uses data to optimise the impact of your advertising campaigns:
Médiaperformances captures and structures shopper data across all touchpoints, online and in-store, so you can fully understand and leverage buyer behaviour.
We combine our in-house solutions with analyses from experts such as Circana, Happydemics, Liveramp, Weborama, In The Memory, and Nielsen IQ.
Each measurement and analysis is developed in collaboration with your teams, right from the study’s scoping phase, to perfectly suit your brand’s specific challenges.
With industry benchmarks and reliable measurement standards, we can provide you with an accurate assessment of your campaigns for a strategic analysis of your market.
We analyse several terabytes of data every day to provide relevant insights, optimise your campaigns and maximise their impact on sales and buyer engagement.
Our team uses AI-optimised segmentation and recommendation algorithms to precisely target your consumers and improve your campaign’s performance.
We combine data expertise, technological innovation and constant monitoring of new tools and market trends to anticipate and maximise the impact of advertising campaigns.
Meanwhile, our shopper, trend and touchpoint studies enable us to track consumer changes and anticipate weak signals, giving our customers a lasting strategic advantage.
Shopper Factory
Shopper Factory is the only multi-brand trading desk on the market.
It is renowned for its expertise and the management of more than 1,200 campaigns over the past five years in the FMCG and non-food sectors.
Our team of six traders will help you achieve your campaign objectives, whether in terms of media KPIs or in-store sales.
These objectives are achieved by setting up campaigns to operate in a way that ensures their feasibility, determining the most effective methods for implementation based on available resources.
We amplify your in-store campaigns through digital activation of transactional data
Our Expertise
Our trading desk schedules your campaigns on media such as display advertising, online video, YouTube and digital TV to give our clients optimal online presence.
We buy across all platforms on the market, whether they are social networks such as Meta or Snapchat or platforms dedicated to the open web.
Our trading desk stands apart by activating targeted audiences and pushing advertising messages to a relevant audience interested in the proposed offers.
It’s a real asset in a shopper’s purchasing journey!