Cœur de Lion Coulommiers
Leverage the complementary nature of digital TV + In-Store to target “cold” areas for the Cœur de Lion Coulommiers product.
Results
A Strong Synergy Effect Thanks to Digital TV & Banner Activations
+2%
for digital TV only
+7%
for digital TV + in-store turnover
+6%
for the size of the client base on digital TV
+20%
for shopping baskets on digital TV + In-Store
1
Step 1
A segmented digital TV campaign focused on stores with high sales potential and which were the most strategic for the brand.
This targeting was based on selecting stores:
- where the category was performing well (growth potential),
- where the “Coeur de Lion” brand had a market share below the national average.
2
Step 2
An aisle visibility campaign in the U supermarket chain boosted the brand’s visibility over the competition, reaching over 4 million contacts
3
Step 3
A pairing that covered the entire funnel, reaching over 10 million shoppers overall
To go further
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