Savane
Use omnichannel promotions to boost sales of the Savane range in a context of high inflation.
Results
Effectiveness of the campaign on sales for the Savane range
+8%
Additional units over the entire promoted Savane range
1.2 pt
increase in market share over the category
€1.47
incremental ROI for mobile + in-store bundle
1
Digital
When Shopping
Activate shoppers via the presence and media coverage of your discounts on our apps & platform for three months.
Fidmecourses offers discounts to the application’s 500,000 regular users on the Savane range with proof of purchase. Users can be reimbursed directly via the application.
2
In-Store
This multi-brand campaign generated immediate and massive purchases thanks to on-shelf visibility and the price reduction, reaching over 33 million contacts.
To go further
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