Our priority is to create significant added value for retailers, brands, and consumers.
A technological alliance to reinvent in-store Retail Media
Together with VusionGroup, the global leader in in-store technologies, Médiaperformances is inventing a new generation of Retail Media: more agile, smarter and more sustainable. Our ambition? To transform the store into a powerful media channel, capable of reaching shoppers at the right moment with a personalized message.
Thanks to this partnership, Médiaperformances is fully entering the world of in-store AdTech. The point of sale now integrates seamlessly into a global media plan, working in synergy with digital and drive-to-store campaigns. A new era is beginning for Retail Media.
The 3 pillars of the partnership
- Develop a CMS designed for performance
• Simplify usage with an intuitive platform
• Address the needs of all stakeholders
• Confirm, track, and control publication
• Easily access approved creative assets - Deploy next-generation E-Paper screens
• Multiple formats: 8, 13, and 32 inches…
• Low-consumption, battery-powered screens
• In full color
• Fixed or flexible installation options - Manage, monitor, and measure a campaign from A to Z
• Visualize campaign performance
• Produce the operational report
• Measure the impact on sales and shopper behavior
Claire Koralewski
CEO
Our ambition is clear: to strengthen innovation, enhance the in-store experience, and accelerate the sustainable transformation of Retail Media.
Jérôme Hamrit
Managing Director Vusion Intelligence
Towards a new era of in-store retail media
