Results
In-store campaign results on Activia Cereals Fibers sales
+3%
additional UC on the promoted range
(Source : Circana)
1,30€
incremental ROI on the promoted range
(Source : Circana)
3,08 €
incremental ROI on the Activia brand
(Source : Circana)
+2%
halo effect in UC on the Activia brand
(Source : Circana)
1
En digital
AT THE SHOPPING PREPARATION STAGE
Engage shoppers by promoting your discounts on our proprietary apps for 3 months.
Fidme Courses allows its 500,000 regular users to benefit from discounts on the Activia Cereals Fibers range upon proof of purchase and receive instant reimbursement directly through the app.
2
En magasin
A multi-retailer campaign that generated immediate and high-volume purchases thanks to prominent in-store visibility and price advantage.
To go further
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