Results
Effectiveness of the campaign on sales of the new Al Bronzo premium range
+48%
in additional units sold during the campaign for the promoted range (Circana)
77%
Taux de visibilité display Vs 15% benchmark (MOAT)
+33 points
of positive consideration (Happydemics)
+32 points
purchase intention (Happydemics)
Digital campaign for audience extension
A four-week digital campaign reaching over 3 million shoppers via DATA CRF & FIDME.
Relevant targeting: buyers of Barilla and competing brands
Actmedia, a powerful yet tactical solution for staying top of mind throughout the shopping journey and being seen by everyone who visits the point of sale.
In addition, shoppers will be able to easily find AL Bronzo products with a banner, which will also make it easier for them to find the product they are looking for and thus put it in their shopping basket.
A multi-brand campaign in 683 stores generated over 273 million contacts and boosted sales of the AL BRONZO range
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