Results
Sales effectiveness for the Brita Maxtra Pro range
4€
Incremental ROI
+50%
in additional sales for the Brita Maxtra Pro animated range
1
Digital
At the time of shopping preparation
Media coverage of the Brita offer on the drive and the Carrefour app, with over 11.3 million unique monthly visitors, as well as on our loyalty card dematerialization applications.
2
In store
An 8-week campaign that generated immediate purchases thanks to personalized coupons throughout the Carrefour checkout ecosystem
To go further
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