Cidou

This solution offers a triple incentive to order the CIDOU innovation. First, the item is pre-selected in Intermarché stores’ ordering system.

Second, the innovation is recognized as a priority by the purchasing center.

Finally, the stores are informed that a shelf-end display, indicated by an icon visible in their ordering tools, will be implemented for this innovation.

Thanks to DN Booster, 705 stores were covered, placing orders for a product from the range while benefiting from enhanced visibility through in-store shelf signage.