colgate image conceptuelle

Colgate – Ultra Max White

Targeting of the most affinitive geographical areas to maximize the branding impact of the campaign.

Results

A strong synergy effect thanks to digital TV & DOOH activations

+55%

attribution to the Colgate brand

+37 pts

on intention

+29 pts

on brand image

TV colgate
1
Step 1

The digital TV campaign focused on the catchment areas of the most strategically relevant stores for affinity-based targeting.

24302_Video Stories_DOOH PGC_COLGATE PALMOLIVE_COLGATE_25-11-2024 (1)
2
Step 2

A DOOH campaign at store entrances and in cross aisles to play up repetition and drive consumers towards Colgate products.

 

A robust measurement of this synergy for branding impact.

To go further

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