Results
Campaign results on Fleury Michon range sales
1
Standalone banner
A 6-week banner campaign in 800 hypermarkets to make products easier to spot and encourage add-to-cart behavior.
RESULTS:
+11% additional units sold for Fleury Michon 4 Slices White Beans
(Source: Circana)
+9% additional units sold on the promoted range
(Source: Circana)
+1.1 points in market share
(Source : Circana)
2
Actmedia + Banner
Actmedia, a powerful and tactical solution that builds top-of-mind awareness throughout the shopping journey and ensures visibility among all store visitors. Complemented by banners in 200 hypermarkets over a 6-week campaign.
RESULTS:
+36% additional units sold for Fleury Michon 4 Slices White Beans
(Source: Circana)
+20% additional units sold on the promoted range
(Source: Circana)
+3.6 points in market share
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