Results
Campaign effectiveness on sales of the Herta "Sans Nitrite" range
93%
of visibility rate
80% internal benchmark
+2%
of additional units sold for the promoted range
(Source : Circana)
+1%
of Halo effect on units sold for the Herta brand across the entire deli meat category
(Source : Circana)
1,91€
of incremental ROI on the promoted range
(Source : Circana)
1
In digital
A digital display advertising campaign with over 2 million impressions served. Distributed using Carrefour data :
- Loyalty : targeting buyers of the Herta brand.
- Acquisition : targeting buyers of competing brands.
2
In store
Create an in-store event at the entrance for three and a half weeks with a high-quality setup and 100% share of voice.
The campaign was rolled out across all GSA stores carrying the Herta “Sans Nitrite” range.
To go further
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