Results
Campaign effectiveness on Kellogg's sales
94,77%
banner visibility rate
+15 points vs MOAT benchmark
+5%
additional CUs on the featured range and overall
+1,3pts
of market share
1,19€
of incremental ROI
(Source : Circana)
Digital campaign for audience extension
A four-week digital campaign running alongside the in-store campaign.
Targeting was precise, focusing on buyers of the Kellogg’s brand as well as competing brands.
Actmedia, a powerful and tactical solution, enables working on top-of-mind awareness throughout the shopping journey and ensures visibility to everyone visiting the point of sale.
Additionally, shoppers can easily locate Kellogg’s products thanks to a hanging banner, which also facilitates product recognition and encourages adding items to the basket.
A multi-retailer campaign across 116 stores successfully boosted sales of the range.
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