Lactel
Strengthen the visibility of Lactel Bio among conventional milk and organic product buyers
Results
Campaign results on Lactel Bio product line sales
87%
of video completion rate
+8 pts VS benchmark SF
1,70€
of global ROI
(Source : LiveRamp)
+29%
of animated sales
(Source : LiveRamp)
78K €
of incremental revenue
+9% across the overall Lactel brand
(Source : LiveRamp)
1
Hyper-targeted approach
100% qualified contact targeting based on Carrefour’s data of organic product buyers and milk buyers.
2
Digital advertising
Video ads on websites visited by users achieved an 89% video viewability rate, outperforming the benchmark by 26 points, thereby boosting visibility.
3
Redirecting to Carrefour Drive
Redirecting to Carrefour Drive to boost sales among buyers.
To go further
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