Lactel Matin Léger
Drive volumes and recruit customers for Matin Léger milk through precise and personalized targeting
Results
Sales results for the Lactel Matin Léger range
44%
of targeted shoppers for acquisition
5,20€
of incremental ROI
+2,2pts
of new customers for the promoted range
+12%
of additional revenue from those exposed to coupons for the promoted “Lactel Matin Léger” range
1
In digital
During the shopping preparation phase
Lactel Matin Léger offers promoted on the Carrefour Drive and app, as well as on the FidmeCourses digital loyalty card app, targeting 305,000 shoppers, with 56% being new customer acquisitions.
2
In Store
An 8-week campaign that drove immediate purchases through personalized coupons across the entire Carrefour ecosystem at checkout.
To go further
You may also like
