Results
Campaign effectiveness on Lindt Pailleté sales
+43%
of additional CUs on the animated range
+43%
brand halo effect
8,62
incremental brand ROI
1
In store
A DOOH campaign in 252 Carrefour and Coopérative U stores over 2 weeks, reactivating the advertising memory as soon as the customer enters the store and repeating the message in the aisles, thus reaching a maximum number of contacts.
To go further
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