Results
Results on LU sales
3,60€
of incremental ROI
+18,8%
of additional revenue per SKU vs. control group
+5,6pts
of new customers for the promoted range
2 131 shoppers acquired
1
In digital
During the shopping preparation phase
LU offers promoted on the Carrefour Drive and app, reaching over 2,000 visitors, as well as on our digital loyalty card apps.
To go further
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