Results
Effectiveness of the campaign on Paper Mate sales
94,59%
video viewability rate
+15 points vs MOAT benchmark
+6%
halo effect (in volume) within the category
1,23€
of ROI
+1O%
of additional CUs on the range
1
In digital
A digital campaign that targeted specific buyer segments based on verified transactional data. These segments notably included customers who had abandoned Paper Mate product purchases, loyal brand buyers, and those interested in various stationery categories.
This six-week campaign generated over 740 754 impressions.
2
En magasin
An in-store campaign that helped the brand gain visibility amid competition.
To go further
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