Results
Campaign effectiveness on Parmentier sales
82% VR Display
Vs. 66% SF benchmark
Vs 63% MOAT benchmark
+55% brand turnover
+ 6,733 new shoppers recruited
1
Digital
A digital advertising campaign in display and 10-second video format.
Broadcast to 10 segments via Carrefour data:
- Loyalty: targeting buyers of the Parmentier brand.
- Recruitment: Buyers of competing brands / Buyers in the category: sardines, seafood, organic products, tuna, canned food.
2
In-store
Create an event from the moment you enter the store for two weeks with a qualitative campaign and 100% share of voice.
Campaign disseminated in all major food retail chains that sell the Parmentier product: Carrefour + Leclerc + Système U + Intermarché
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