Paysan Breton
How can you retain your buyers while winning back abandoners ?
This is the challenge that Paysan Breton successfully met through a multi-touchpoint activation.
Results
The results are in
2,87 €
(On supported EANs and halo effect)
+13.8%
Average sales uplift (on supported EANs and halo effect)
83%
Video visibility rate, +21 points vs. market average.
The shopper journey implemented
A Digital Advertising campaign with audience extension to target loyalty cardholders.
An in-store DOOH campaign to reactivate ad recall directly at the point of purchase.
And a Sales Booster campaign to drive sales and guide shoppers to the product.
🎬 Watch the video to discover this campaign !
To go further
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