Results
In-store campaign effectiveness on Purina One Cat sales
+4%
additional UC across the entire promoted range
(Source : Circana)
+0,8 points
unit market share gain “During”
5,59 €
incremental ROI
1
En digital
AT THE SHOPPING PREPARATION STAGE
Engage shoppers by highlighting and promoting your discounts on our proprietary apps for 3 months.
Fidme Courses allows its 500,000 regular users to benefit from discounts on the Purina One range upon proof of purchase and receive instant reimbursement directly through the app.
2
En magasin
A multi-retailer campaign that drove immediate and high-volume purchases thanks to prominent in-store placement and price advantage.
To go further
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