Routin 2

Routin

Accelerate and expand DC Comics distribution

Results

Campaign effectiveness on sales of the DC Comics product from the Routin brand

+79 points

increase in distribution gain vs. the range without promotion

+33 points

increase in distribution gain vs. the range with push-only flow

Routin
1
Triple ordering incentive

This solution offers a triple incentive to order the DC Comics product. First, the SKU is pre-selected in Intermarché stores’ ordering system.

Second, it is recognized as a priority by the purchasing central.

Finally, points of sale are informed that in-aisle signage, indicated by a pictogram visible in their ordering tools, will be implemented specifically for this product.

2
Increase product visibility at the back of the aisle

Thanks to DN Booster, 1 038 stores were covered, all of which placed an order for a product from the range while benefiting from enhanced visibility through in-aisle signage.

To go further

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