
Results
Campaign effectiveness on sales of the DC Comics product from the Routin brand
+79 points
increase in distribution gain vs. the range without promotion
+33 points
increase in distribution gain vs. the range with push-only flow

1
Triple ordering incentive
This solution offers a triple incentive to order the DC Comics product. First, the SKU is pre-selected in Intermarché stores’ ordering system.
Second, it is recognized as a priority by the purchasing central.
Finally, points of sale are informed that in-aisle signage, indicated by a pictogram visible in their ordering tools, will be implemented specifically for this product.
2
Increase product visibility at the back of the aisle
Thanks to DN Booster, 1 038 stores were covered, all of which placed an order for a product from the range while benefiting from enhanced visibility through in-aisle signage.






