Results
Campaign effectiveness on St AGUR sales
88%
video visibility rate
+18 pts vs. MOAT benchmark
85%
completion rate
+20 pts vs. MOAT benchmark
+19%
in additional units for the entire cream range
(Weborama)
A digital audience extension campaign, using Auchan data, to target eight specific buyer segments based on proven transactional data.
These segments include customers who no longer purchase Saint Agur products, those who are loyal to the brand, and those interested in different cheese categories.
Rolled out over a four-week period, the campaign generated over 8 million impressions and redirected consumers to Auchan’s click & collect, encouraging online purchases before their in-store visit.
A banner campaign in the Auchan chain helped the brand to stand out among the fierce competition in the aisles and reach over 10 million contacts
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