Schwarzkopf
How to boost range sales with an omnichannel discount?
Schwarzkopf tackled this challenge through a multi-touchpoint activation.
Results
The results speak for themselves.
3962
Discount vouchers redeemed via the app
+7%
of additional sales units on the promoted Taft range
(Source : Circana)
1,72€
of ROI
The shopper journey used
A Sales Booster campaign to accelerate sales and guide shoppers all the way to the product.
First, a digital push and e-DR promotion on the Fidme Course app, followed by an in-store shelf campaign with Actishelf.
To go further
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