Médiaperformances Affirms Its Commitment to Society and Launches a Call for Projects

Paris, 28 February 2024 – Médiaperformances, which has been committed to a strong CSR approach for many years, has decided to bring together all its societal commitments within a “1% for Care” scheme.
To pursue this approach, the B Corp-certified advertising network is today launching a call for projects dedicated to associations and SSE (Social and Solidarity Economy) companies in the food aid and responsible consumption sector.

1% of Turnover Dedicated to Community Commitments

For several years, Médiaperformances has been supporting four flagship initiatives: Les Banques Alimentaires, Programme Malin, Good Act and ANDES.
To take its commitment even further, the leading independent advertising network in shopper activation and retail media is bringing its initiatives under the “1% for Care” umbrella.
This scheme devotes 1% of the company’s turnover to supporting projects and promoting associative initiatives in France, at both regional and national level.

To mark the creation of “1% for Care”, Médiaperformances is launching a call for projects.

Call for Projects To Support Social Economy Associations and Businesses

The aim of this call for projects is to encourage and support initiatives from associations and companies in the Social and Solidarity Economy that are fighting food insecurity and/or promoting responsible consumption, which is accessible to all by giving them financial resources to carry out their projects.

This campaign will support projects that address one or more of the following objectives:

– Offering solutions for access to high-quality, more responsible food

– Proposing solutions for more responsible consumption

– Developing solutions to support better eating

– Setting up innovative and original projects in the FMCG sector.

Applications, due by 30 April, will be submitted to a selection committee to be held between 3 and 16 June.
The names of the selected organisations will be revealed in September 2024.

“As we are committed to making a positive impact on our society and to anchoring our initiatives in France, we wanted to open this call for projects to associations of all sizes, whether they operate at the local or national level. Our aim is to help them secure and amplify their actions in a difficult social and economic environment, where the number of those receiving aid is mushrooming”,
says Marion Caillard-Duc, CSR Director at Médiaperformances.

“As a B Corp-certified company, we subscribe to a vision: ‘we don’t seek to be the best company in the world, but to be the best for the world'”.
“Through our CSR commitment, we believe we have a wider responsibility to support the associative and SSE domain in promoting more responsible consumption, and we aspire to spread this approach more widely throughout our ecosystem”,
says Claire Koralewski, Managing Director of Médiaperformances.

The application form can be downloaded from the Médiaperformances website

https://mediaperformances.com/news/appel-a-projets/ and must be returned by e-mail to rse@mediaperf.com before midnight 30 April.