Danone – Les 2 Vaches
Leverage Digital TV + In-Store synergy to measure the impact of purchases on the range and identify the effect on recruitment and the shopping basket
Results
A Strong Synergy Effect Thanks to Digital TV & Banner Activations
+33%
on Digital TV + DOOH turnover
+17%
on the size of the customer base on Digital TV
+13%
on shopping baskets on Digital TV + In-Store
1
Step 1
A segmented digital TV campaign focused on stores with high sales potential and which were the most strategic for the brand.
2
Step 2
A DOOH campaign at store entrance and in the cross-aisles to leverage repetition and drive consumers towards Les 2 Vaches products
3
Step 3
Robust measurement of this synergy and each driver
To measure the effectiveness of this campaign, the synergy between Digital TV and DOOH was assessed using Marketing Scan’s AD4SALES protocol.
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