Results
Sales results for the Brossard Savane range
+11,3%
of additional units sold vs. control group
1,50€
of incremental ROI
+1,8pts
of new customers for the Brossard range
2 124 shoppers acquired
1
In digital
During the shopping preparation phase
Savane offers promoted on the Carrefour Drive and app, aiming for 70% loyalty and 30% new shopper acquisition.
2
In store
An 8-week campaign that generated immediate purchases through personalized coupons across the entire Carrefour ecosystem at checkout.
To go further
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