colgate image conceptuelle

Colgate – Ultra Max White

Targeting the most relevant geographic areas to maximize the campaign’s branding impact

Results

Strong synergy effect through digital TV & DOOH activations

55%

attribution to the Colgate brand

+37 points 

sur l’intention

 

 

+29 points 

on purchase intent

TV colgate
1
Step 1

The digital TV campaign focused on the catchment areas of the most strategic stores for affinity-based targeting.

24302_Video Stories_DOOH PGC_COLGATE PALMOLIVE_COLGATE_25-11-2024 (1)
2
Step 2

A DOOH campaign at store entrances and along main aisles to reinforce repetition and guide consumers to Colgate products.

A robust measurement of this synergy to maximize branding impact.

To go further

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