Maître Coq

This solution leverages three key drivers to accelerate ordering of the innovation. First, the product is pre-selected within Intermarché’s ordering system.

Second, the innovation is positioned as a priority by the central buying team.

Finally, stores are proactively informed of the deployment of dedicated in-store shelf signage, highlighted through a pictogram integrated directly into their ordering tools.

Through DN Booster, 469 Intermarché stores were reached and placed orders for at least one product from the range, while benefiting from enhanced in-store visibility via shelf signage, achieving 91% selling distribution after one month of campaign.