Results
Campaign impact on Doy Pack sales
1,65€
of incremental ROI
+16%
of additional units sold across the promoted range
(Source : Circana)
+3%
of halo effect within the category
1
In digital
AT THE SHOPPING PLANNING STAGE
Engage shoppers through high-visibility promotional offers featured across our proprietary apps.
FIDME Courses enables 500,000 regular users to access cashback offers on the Taureau Ailé Doy Pack range upon proof of purchase, with reimbursements processed directly through the app.
2
In store
An in-store shelf campaign powered by Actishelf across 956 hypermarkets, driving immediate large-scale purchases through strong shelf visibility and compelling price incentives.
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