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Daddy

Daddy

Drive growth for the Daddy “Mordu de Stevia” 300g range

Results

Campaign impact on Daddy "Mordu de Stevia" sales

+27%

of additional units sold across the promoted range during the campaign period

+34%

of additional units sold across the entire Daddy brand

+1,6pts

of value market share

 

Daddy 2
1
In digital

AT THE SHOPPING PLANNING STAGE

Engage shoppers through high-visibility promotional offers featured across our proprietary apps.

FIDME Courses enabled the app’s 500,000 regular users to access cashback offers on the Daddy Stevia range upon proof of purchase, with reimbursements processed directly through the app. During the campaign, more than 1,000 coupons were redeemed.

Daddy 3
2
In store

A multi-retailer campaign deployed across 400 hypermarkets, driving immediate large-scale purchases through strong in-store visibility and compelling price incentives.

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