Capri-Sun
Leverage the complementary power of TV, digital and in-store activation to measure the campaign’s impact on range sales, while assessing its effect on shopper recruitment and basket size.
Results
A strong synergistic effect driven by this dual activation
+26%
of additional units sold across the promoted range during the campaign
(Source : Circana)
+45%
of additional units sold across the promoted range post-campaign
(Source : Circana)
+2,7pts
of unit market share
The addressable TV campaign was focused on high-sales-potential stores, targeting the most strategic locations for the brand.
A DOOH campaign activated across 300 stores, deployed at store entrances and in cross-aisles to drive repetition and guide shoppers toward Capri-Sun products.
A robust measurement of this synergy and of each individual lever.
The effectiveness of the campaign was assessed through the AD4SALES protocol by Marketing Scan, measuring the synergy between addressable TV and DOOH activation.
To go further
You may also like
