Happyvore

This solution leverages three key drivers to accelerate the rollout of the innovation. First, the product is pre-selected within Intermarché’s ordering system, making it easier for stores to place orders.

Second, the innovation is given priority status by the central buying team, boosting both visibility and distribution.

Finally, stores are informed of the deployment of dedicated shelf signage for the innovation through a pictogram integrated directly into their ordering tools, ensuring strong in-store visibility from launch.

Through DN Booster, 414 Intermarché stores were activated and placed orders for the product, while benefiting from enhanced in-store visibility through dedicated shelf signage, reaching 90% selling distribution after just one month of campaign.