elseve DEF

L’Oréal – Elseve

Supporting sales of Elseve shampoos via personalised targeting

Results

Sales effectiveness on the Elseve range

€1.34

Incremental ROI

+16,5%

of additional revenue for the Elseve shampoo range promoted

elseve mobile – jeanne
I3-ticket jeanne
1
Digital

When Shopping

Media coverage of the Elseve offer on Carrefour click & collect and application with over 4 million unique monthly visitors, as well as on our digital loyalty card applications.

2
In-Store

An eight-week campaign that generated immediate purchases thanks to custom coupons throughout the Carrefour checkout ecosystem.

To go further

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