Results
Effectiveness of the campaign on the sales of Timotei Expert products
+36%
of additional CUs on the TIMOTEI Soothing Anti-Dandruff Shampoo reference
(Source : Circana)
+52%
of additional CUs across the entire animated range
(Source : Circana)
+27%
of brand Halo effect
(Source : Circana)
1
En Magasin
A two-week DOOH campaign across 120 Carrefour, 95 Intermarché, and 65 Magasins U stores, designed to reactivate brand recall right at store entry and reinforce the message along the main aislesme.
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