Le Petit Basque
Drive volume growth and recruit new customers for the Le Petit Basque brand through precise, personalized targeting
Results
Sales results for the Le Petit Basque cheese and yogurt ranges
47%
of shoppers targeted for acquisition
2,90€
incremental ROI
+1,9pts
new customers for the promoted range
+9,8%
incremental revenue from shoppers exposed to coupons on the promoted Le Petit Basque range
1
In digital
At the grocery planning stage
A media campaign promoting Le Petit Basque yogurts and cheeses on the Carrefour app, as well as on the Fidme app, targeting 310,000 shoppers, including 47% acquisition and 53% loyalty retention.
2
In store
A 12-week campaign that drove immediate purchases through personalized coupons across the entire Carrefour ecosystem at checkout.
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