Results
The campaign’s impact on Malesan sales
85,45%
digital viewability rate
vs 80% benchmark
1,13€
of incremental ROI
+22%
of additional units sold across the promoted range
+27%
of additional units sold for the “Malesan Rouge 75cL”
1
In digital
A digital campaign designed to target specific shopper segments using four data signals activated through Shopper data.
Rolled out over a four-week period, the campaign generated more than 954,000 impressions and achieved an 85.45% viewability rate, outperforming the 80% benchmark.
2
In store
An in-store campaign that enabled the brand to stand out in a highly competitive environment, with nearly 500 stores activated.
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