Le Saunier de Camargue
Promote the Saunier de Camargue sweepstake campaign
Results
Digital and in-store campaign results
1,10€
of incremental ROI
+19%
of additional units sold for the promoted range
+9%
of additional units sold for the “Fleur de sel 125g” pack
+12%
of additional units sold across the three featured SKUs
1
In digital
A digital campaign designed to target specific shopper segments, including FIDME loyalty program members across participating retailers.
Rolled out over a seven-week period, the campaign delivered over 2.1 million impressions, achieved an 84.73% viewability rate versus an 81% benchmark, and generated 3,638 clicks.
2
In store
An in-store campaign that enabled the brand to promote the sweepstake across nearly 360 activated stores.
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